ABC of Internet Marketing Feat. Rohan Sheth

The one of the most difficult and hated profession in this world is sales and marketing, and the most easy and understandable art in this entire world is sales and marketing.

Sales and marketing has been existed in this universe from a very long time. You want to get something valuable, you will have to pay for it. Early man traded their weapons for food, today people are trading their jewellery and money for living. It's a simple law of giving and taking

Selling is an art. You don't click on fake ads you see on websites because that are cheap selling tricks. Marketing is a way to spread awareness that you have created something that can raise the standards of living.



I interviewed Rohan Sheth (Founder of www.rohanshethconsulting.com) and he is leading pioneer in internet marketing business.

I asked him,"Why is marketing important to boost any business?"

Rohan said,"Marketing will help your business, make more sales, increase awareness, build trust, help you build a customer profile, and overall help your business grow.
Digital Marketing today lets you reach thousands of people at any time, anywhere.
With digital marketing, today you can highly target your ads at people in your demographic and interested in your products and services across the world."

I asked him,"What do you think are the major mistakes people are making when it comes to marketing?"

Rohan said,"- Paying too much for highly competitive keywords.
- Not using Facebook and other social channels for promotion.
- Not properly tracking and measuring there marketing campaigns and goals - (basically marketing blind.)
- Not including a call to action on websites or landing pages
- No Optimization - Not testing different creative and landing pages."

I asked him,"As we know that you have helped a lot of people to sky rocket their business, how do you help their business to achieve the success they want?"

Rohan said," We create a complete marketing funnel for our clients. 
- Set-up very precise tracking on all stages of the funnel.
- Have very skilled digital marketers who make sure we properly target there exact demographic and people interested. 
- We also test hundreds of ads and ad types to make sure we extract every bit of performance possible from the campaigns.
- Use data to optimize landing pages, forms, emails and funnels. Even after we get to a ROI that makes digital marketing profitable for a client, we continue to optimize and try new campaigns and methods.

Because we control every part of the process
- Getting the click
- The landing page
- The follow up communication
We have had huge success with our clients."

I asked him,"What advice would you give to those people who are facing problems in marketing?"

Rohan said, "Hire Us. lol just kidding.
#1 - Set-up very precise tracking so you know exactly how much each lead or conversion is costing you. 
#2 - Constantly try new things. Once you can accurately track the exact cost for leads, try different campaigns, different landing pages, different offers and use tracking to find out which marketing outlet is most cost effective.
#3 - Hire a professional, but be very clear with them on what you expect from there services. Including Tracking and Reporting, Expected Costs, Monthly Budgets and make sure they can provide detailed results."

* ENDING NOTE:

Marketing does not starts when you first post an advertisement on social media or any other platform but when you start making the product for those whom you care about.

If you know how to sell yourself, then you can sell anything.
                                             - Yadhuvir Singh